« Older Entries

How Pharmaceutical Companies Are Leveraging Data Analytics to Drive Innovation

As the technology became more advanced and accessible, data analytics for healthcare extended to Pharmaceutical companies that saw great potential and an opportunity to accelerate critical aspects of core business such as drug discovery, patient trends. Pharmaceutical is a domain that has fierce competition with companies racing for drug patents and hence to extract the best results out of data analytics, the market research and drug innovation teams are finding newer ways to empower the business and gain critical competitive advantage by leveraging different data analytics tools. Let’s take a look at different ways Pharmaceutical companies are leveraging data analytics to drive value.

A. Drug Discovery & Development

Accelerating the drug discovery process is critical for Pharmaceutical companies that are always on the cusp of occupational hazards such as expiring patents. From the initial research to the final launch, t is estimated that an investment of a few billion dollars ($3bn to $5bn) goes into new drug development. Today, businesses are always in the search of finding better ways of using data visualization tools to interactively display vast data collected from recent patents, medical journals, and published media from researchers. Unlocking hidden insights from such data is critical for companies to optimize their drug development process and Pharmaceutical giants such as Sanofi, Bayer, AstraZeneca are already betting big on data analytics for healthcare to help them win the drug launch race!

B. Leveraging Predictive Modeling

The importance of accurately using a data visualization platform to identify which attributes of a patient’s health qualify for the use of a particular drug cannot be overstated! The industry has seen a meteoric rise in companies analyzing data such as patients’ lifestyles, genetics, and existing disorders to predict risks and drive therapy focusing on critical neurodegenerative and cardiovascular medical conditions. Linking the possible risks of particular drugs to the medical conditions ensures the patient does not intake medication that may prove fatal in the long run. Companies that specialize in data analytics services are thus empowering the Pharmaceutical companies to invest in drug discoveries that have more upside in the future.

C. Improving Clinical Trials

Clinical trials form an important aspect of any successful Pharmaceutical company. It is also a process that requires a huge investment of time and money and is often dependent on external factors such as the right mix of patients, accuracy of data, etc. Big Data has been instrumental in identifying the right demographic and analyzing historical data to form the best-suited group of a patient for the clinical trials thereby improving the end-results. Data collected during the process such as genetic background, side-effects, medical monitoring is also useful to the researchers and leveraging data visualization software to intuitive showcase charts and reports enables the stakeholders to get the accurate representation and make informed conclusions.

D. Effective Patient Profiling

Due to the global adoption of Electronic Medical Records (EMR/EHR) critical medical sensors, drug treatment data is available easier than ever before. As patient treatment improves, medical practitioners, as well as Pharmaceutical companies, have realized that the one-drug-fits-all approach is no longer the best way to go forward. Analyzing this data has empowered Pharmaceutical companies to dig deeper and extract patterns and trends to target their development efforts. Such data is also useful for business owners and product heads to decide drugs that are given to patients with common disorders or specific medical conditions. Companies such as Pfizer are already investing big in data analytics and visualization software to drive their targeted efforts.

Impact of Investing in Data Analytics for Pharmaceutical Businesses

Optimize the product pipeline.
Reduce the cost of the drug development process.
Enhanced Clinical Trial Feedbacks.
Predict disease trends and patterns.
Improve medical forecasting.
Improved drug launch cycle.
ITCube’s product and IT services have enables healthcare businesses around the globe to optimize their business processes and align them with the desired business outcomes. Get in touch with our experts at [email protected] to know how our dynamic and robust data visualization software ITLytics can empower your organization to gain a competitive advantage and prepare for the upcoming decade.

Tags:

Magic Of The Creative Ad Agency During T-20 World Cup

Cricket – one of the most loved games of people around the world, has gained a lot of media coverage over the years. There is an adrenaline rush during every match, be it the World Cup every 4 years, or the annual T-20 or Indian Premiere League (IPL), even Test matches are not far behind. Not only do people enjoy watching cricket sitting in their houses, but also enjoy going out to cafes and sports-bars to watch matches. These days, even theaters have started showcasing Live Cricket matches like IPL or T-20. Cricket has gained immense popularity, not only due to the game itself, but also because of the witty and savvy creative ad agency that works hard to take cricket fever to another level.

The Media definitely has the power to make or break any brand. BCCI and other sponsors for IPL have made optimum use of the media, to earn that top spot for cricket in the minds of the public. Their commercials, print ads, online campaigns, etc. are all well planned and so mind-blowing, that they quickly stick in the minds of people like chewing gum. When an ad agency is hired to work on a project, the client expects the highest quality ads, which should work wonders overnight. This is not possible all the time; but the way the media has hyped this game, it has become easier for ad agencies to quickly win the heart of millions, in a very short span of time.

A full service ad agency provides all ad-related services, because of its available resources, and generally never outsources work. The power holders and image builders of cricket generally hire an agency, that provides all services under one roof. These agencies do not restrict themselves to make an ad for a specific medium, but make ads for various other mediums that are available. The target audience of cricket is large and is spread everywhere. A 70 year old citizen can watch a TV commercial or read about it in the newspaper; while the youth also accesses these advertising mediums, along with online ads and radio ads. A full service agency can plan and execute a media plan for all these mediums in one place, and so, it earns preference over any other regular agency.

An advertising agency cannot afford to make any mistakes while creating an ad for cricket lovers, because people are emotionally connected with the game. It is important for the agency to constantly stay alert and highlight the positives, as much as they can. People working in such agencies need to be well-versed with the latest happenings, as well as should be witty and creative in their ideas. A small idea can make a big difference, and make even a small game seem large. Thus, an experienced agency is given the job with great responsibility, and high expectations in return. BCCI and other sponsors have done a great job in giving the contract to the right agency, as their campaigns are doing great everywhere, and people’s love for cricket has only increased.

Tags:

Natural Cure For Skin Problems To Get Glowing Face Effectively

Many of us would like to get glowing face. The reason is that most of us have heard the saying that ‘face is the index of mind’. A glowing face that is free of any blemishes is compared to that of a moon. So, to get glowing face, the best thing women and also men can do is to rely on the herbal product called as Chandra Prabha Ubtan. Ubtan is a Hindi term, which denotes a face pack or it can be stated as a powder that should be mixed with water or other watery substances like milk or rosewater to make a paste and should be applied as a face pack. Also, the term Chandra Prabha means moon-like face. This means that those, who wish to achieve to moon-like face can rely on this product. It will also work as a natural cure for skin problems.

What is Chandra Prabha Ubtan?

This is an ayurvedic preparation and it is a natural cure for skin problems. It is prepared as per ayurvedic texts to address all types of skin problems regardless of whether they are skin rashes, wrinkles, and darkness of the skin, black patches, acne and pimples. All these problems are addressed by this herbal remedy by providing natural nourishment to the skin. It will address age-related problems on the skin like wrinkles and dark circles. With the regular use of this product, there will be a cooling and refreshing effect on the skin.

With the regular use of this remedy, the skin will turn supple and will turn out to be youthful. The great thing about this product is that to get glowing face, it can be used continuously on a regular basis without any fear of side effects. Also, it can be used by individuals with any skin type and also individuals at any age group to improve the natural glow of their skin.

Should people with skin blemishes alone use this remedy?

No, anybody can rely on this remedy as it will improve the suppleness and natural glow of the skin. Even people without any skin problems like signs of aging, pimples and acne scars can use this natural cure for skin problems. As it is made out of safe herbal ingredients, it will be safe on the skin. It can even remove smallpox marks and can tone and revitalize the skin. It will help with getting rid of excess oil from the skin, but will help with maintaining healthy moisture content such that any skin problems due to lack of moisture will be eliminated completely.

How to use this product for a glowing skin?

To get glowing face, this powder should be mixed with a few drops of rose water to form a paste. Then, the paste should be generously applied on a circular motion to the face. After some time, once the paste dries, it should be rubbed in a circular motion. Finally, face should be washed with cold water. This natural cure for skin problems can be used on a daily basis or on alternate days to see better results.

—

Tags: